Nestle's Pellegrino water brand is latest to clamber aboard accelerating Formula 1 sport, saying it's inked deal with another Italian icon, Ferrari, to support Scuderia Ferrari HP racing team as well as allied Ferrari Challenge Trofeo Pirelli dating back to 1993. The new partners are promising "unique, cobranded consumer-facing activations...
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TIES: Italian Icons Unite as Pellegrino Teams with Ferrari on F1 Team
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 244
- Issue Date: 12/04/2025
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Beverage Business INSIGHTS