Heineken hired Pepsi exec Alex Carreteiro as its president of Heineken Americas, co announced this morn, starting Mar 1, 2026. He replaces Marc Busain, longtime leader of Heineken Americas (10 yrs), who left Oct 1 to become ceo at Lipton Teas & Infusions. Alex is presently ceo for PepsiCo Brazil...
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Heineken Hires New Prexy of Americas; "Poached" from Pepsi; Ran Brazil, Doubled Biz
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 255
- Issue Date: 12/05/2025
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INSIGHTS Express