Plant-based food/bev continues to make inroads even into red-meat pastimes like college football. Danone has parlayed its Oikos Greek-style yogurt and Silk altmilk into multiyear sponsors of Big Ten Conference as first "official yogurt and plant-based beverages partner. Broad-ranging alliance will allow Danone to directly reach students and "expand product...
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TIES: Danone Wins Spot for Oikos, Silk in Big Ten Conference
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 246
- Issue Date: 12/08/2025
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Beverage Business INSIGHTS