It's still no great shakes, but after closing out the last two wks of Nov on a better note, beer trends improved a bit in tracked off-prem channels, according to latest Circana report. Beer $$ sales were still off 2.6% with volume down 3.8% for latest 4 wks thru Nov...
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Beer Improved in Nov Scans Thanks to Better Back Half for the Holiday; $$ -2.6%, Vol -3.8% for 4 Wks Thru Nov 30 MULC
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 256
- Issue Date: 12/08/2025
Newsletter
INSIGHTS Express