Heineken's continuing its worldwide push to get people together in real life, and it has launched a pilot project in Brazil to do just that, co announced in a press release. Brazilians send more voice memos in WhatsApp than any other country, which are often "getting longer, more one sided,...
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"Could Have Been a Heineken" Program Launches in Brazil, Urging Users to Turn WhatsApp Voice Memos Into Free Beer Vouchers
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 258
- Issue Date: 12/10/2025
Newsletter
INSIGHTS Express