While total beer improved a bit in Nov scans, craft softened. Excluding non-alcs, craft beer $$ dipped nearly 5% with volume off 6.2% for 4 wks thru Nov 30 in Circana multi-outlet + convenience data. Shed 0.2 share of beer $$ and volume as total beer was down just 2.6%...
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Craft Beer $$ Down 5%, Volume -6% in Nov MULC; Top 11 Craft Fams vs All Others; Pricing Action in Opposite Directions
Publishing Info
- Year: 2025
- Volume: 16
- Issue #: 104
- Issue Date: 12/10/2025
Newsletter
Craft Brew News