Another Slightly Better Week; Beer $$ -2%, Michelob Family +6%, White Claw +4% in MULC

For the 3d week in a row, Michelob Ultra $$ sales up 5.5% or better (5.9% in latest week thru Dec 7) in Circana multi-outlet + convenience data, compared to 4% yr-to-date and 3% for 12 weeks thru Nov 30. So trend for #1 volume brand is picking up a...
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Publishing Info

  • Year: 2025
  • Volume: 27
  • Issue #: 262
  • Issue Date: 12/15/2025