Slew of MC mktg personnel changes detailed in memo from cmo Sofia Colucci to distribs this afternoon. "Molson Coors is committed to driving the next phase of growth," Sofia begins, including "fresh, new campaigns for Miller Lite and Coors Light" and "upping our investment" on Coors Banquet, with more details...
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MC Mktg Overhaul; New Miller Family Veep; Coors Family Veep Position Open; Lotsa Changes
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 264
- Issue Date: 12/16/2025
Newsletter
INSIGHTS Express