Call it a PFAS pure play, or maybe purity play: new glass-bottle water brand called Loonen has raised $6 mil to support launch on Amazon and at retail in Calif that will test whether shoppers will pay a premium for liquid that's certified by outside lab as free of forever...
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NEW PRODUCTS: Count Loonen Glass-Bottle Water as a PFAS Pure Play; Purified Spring Water in Glass Bottles
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 254
- Issue Date: 12/17/2025
Newsletter
Beverage Business INSIGHTS