Craft beer volume declined 6.5% for 52 wks thru Nov 29 in NIQ xAOC + Liquor Open State + Convenience data. With total beer/FMB/cider volume down 4.7%, craft is losing share of beer vs yr ago for a 5th consecutive yr in scans. But just three key pack sizes for...
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Craft 6pks, 4pks & 15pks Driving NIQ Off-Prem Drags; Singles & Larger Pks Up; 12pks Down but Gaining Share; 8pks Becoming a Thing?
Publishing Info
- Year: 2025
- Volume: 16
- Issue #: 109
- Issue Date: 12/30/2025
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