AB's Phorm Energy Adding a 5th Flavor; Cracks Top 15 Energy Brands Per Circana Data

Starting today, Phorm Energy's newest flavor, Silver Lightning, with "notes of bold citrus," will be available to consumers. This new permanent flavor joins Phorm's roster including: Screamin' Freedom, Grape Smash, Orange Fury and Blue Blitz. AB noted that Phorm Energy was among top 15 energy brands for last 13 wks...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 2
  • Issue Date: 01/05/2026