Beer ended the year on a slightly better note in Dec Circana scans, but finished the year with $$ down 2.9%, volume down 4.5% YTD thru Dec 28 in Circana multi-outlet + convenience data. That amounts to a $1.3 bil, 66.5-mil-case drop vs yr ago in these channels that typically...
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Beer $$ Down 2.9%, Vol -4.5% in 2025 Circana MULC; Lowest Avg Price Increase Since 2017
Publishing Info
- Year: 2026
- Volume: 57
- Issue #: 1
- Issue Date: 01/09/2026
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