How'd beer fare in Q4 2025 scan data? Not much different than it did for the full year. Even with better trends in Dec, total beer volume was down 4.4% for last 12 wks thru Dec 28 in Circana muti-outlet + convenience data. Pretty much the same as -4.5%, where...
Read more...
Q4 Scans Volume Snapshot: Beer Down 4.4%, AB -3.5%, STZ -3%, MC -6%; Phusion, Happy Dad, DBC & Sapporo Acceleration
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 7
- Issue Date: 01/09/2026
Newsletter
INSIGHTS Express