Launched by charismatic college hoops coach and scout who was seeking something better for his athletes, Lemon Perfect has shown impressive ability to raise capital, penetrate major chains and dazzle with its yellow color palette at retail and in events. But its heavy spending hasn't always yielded comparable velocity boost...
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Lemon Perfect Shakeup Ousts CEO Popkin, Other Leaders; Founder Hufnagel Purchases Its Pop WTR Concept to Popularize on His Own
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 7
- Issue Date: 01/12/2026
Newsletter
Beverage Business INSIGHTS