Jerry Rice's Goat Fuel energy drink has scrapped its artificials as signs grow that energy consumers are ready to gravitate to cleaner offerings. Goat Fuel (which styles itself as GOAT, as in "greatest of all time") said its "upgraded, nature-powered formula" swaps out artificial sweeteners for combo of white grape...
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RESTAGES II: Goat Fuel Goes Clean with 'Nature-Powered Formula' While Moderating Caffeine Hit
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 7
- Issue Date: 01/12/2026
Newsletter
Beverage Business INSIGHTS