"You're not broken, you don't need a new you," Recess assures in new campaign that seeks to ease the pressure many consumers put upon themselves via their Dry January and other new year's resolutions. Thru online videos, out-of-home ads in NY and full-page NY Times ad, marketer of magnesium bevs...
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MARKETING: With New Campaign, Recess Pushes Moderation Not Abstention; 'You're Not Broken,' It Reassures Consumers While Aiming to Be Congenial Stablemate in Beer Houses
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 7
- Issue Date: 01/12/2026
Newsletter
Beverage Business INSIGHTS