NIQ Yr-End: RTDs 12.4 Share of Alc Bev $$; Innovation Sales Down 12% w/ New Items Down 17%

Across alc bevs, RTD sales grew 2.8% to $13.6 bil for 52 wks thru Jan 3 in NIQ xAOC + Conv + Liquor Open State data, NIQ shared in its year-in-review report. RTD volume still dipped 2.6% in these channels. But either way, when stripped out and counted as their...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 11
  • Issue Date: 01/13/2026