Prime, the struggling platform fronted by Logan Paul and KSI, is ready to ride protein wave with US launch of Prime Shake, 11-oz sleek-can line of ultrafiltered-milk-based entries offering 32 g of protein but just 3 g sugar (150 calories). It's being offered in Cookies & Cream, Vanilla and Chocolate...
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EXTENSIONS: Prime Looks to Protein for Salvation via Canned Shake Line at 32 G + Joyburst Creatine Soda, La Jefa Energy, Body Armor Caffeine Flash IV, Pop & Bottle Ozpresso, Hop WTR Centennial Citrus
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 10
- Issue Date: 01/15/2026
Newsletter
Beverage Business INSIGHTS

