Craft beer's reliance on IPA style only grew in 2025 tracked off-prem channels. IPA $$ sales were collectively flattish (-0.1%) with volume down 1.6% in Circana multi-outlet + convenience data, markedly outperforming both the craft segment ($$ -4.3%) and total beer (-2.9%). So IPAs snagged an additional 2+ share of...
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Craft IPA Sales Flat in 2025 MULC; Rose to 51.6 Share of Craft $$, 5.15 Share of Beer; All Other Craft Styles Collectively -8%
Publishing Info
- Year: 2026
- Volume: 17
- Issue #: 5
- Issue Date: 01/15/2026
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