NEW PRODUCTS: So Good So You Ventures into Shelf-Stable Realm with Target-Targeted Energy Line

So Good So You, Minn-based indie firm that has seemingly prospered in difficult refrigerated functional shot space, has moved in oblique direction with line of shelf-stable canned energizers that have broken exclusively at Target chain. The line unusually is packed in 8.4-oz sleek cans, Red Bull-style, rather than 12- or...
Read more...

Publishing Info

  • Year: 2026
  • Issue Date: 01/16/2026