Boomers punch above their weight in alc bev spending, and millennials well-below, Circana exec veep Scott Scanlon showed in deck for BBD Summit, based on its scan panel data. Boomers were 32% of buyers, but spend 40% of alc bev $$ (probably more disproportionate in spending on wine and spirits...
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Boomers Are 40% of Alc Bev Spend; Millennials Just 22%, Circana Showed
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 18
- Issue Date: 01/22/2026
Newsletter
INSIGHTS Express