As consumers' awareness about ultraprocessed foods grows, stoked in part by MAHA movement, Spindrift has taken a role as first bev brand to qualify for new certification as Non-UPF Verified. The move offers way for sparkling water brand to more explicitly capitalize on its position in segment as avoiding use...
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Spindrift Becomes First Bev to Qualify as Non-UPF-Verified by Non-GMO Project; Among Initiatives at Ventures Arm Pursuing Cross-Category Ideas
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 15
- Issue Date: 01/22/2026
Newsletter
Beverage Business INSIGHTS