As Mich Ultra rose to the number one brand in the industry by volume, it doubled its share of beer volume over the last decade, Mich Ultra brand senior veep Ricardo Marques highlighted from the SAMCOM stage. In fact, brand more than doubled its share in tracked Circana multi-outlet +...
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Mich Ultra Doubled Share in Last Decade and Aiming for Big 2026
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 19
- Issue Date: 01/23/2026
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INSIGHTS Express