Stella Artois will keep its "foot on the gas to win big" in 2026, AB High End veep Chris Jones and prexy Andy Thomas shared at SAMCOM. While Stella's sales were down, co's laser focused on Stella growing share and already succeeding at that, gaining share of European-style lager nationally...
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Stella Artois Putting "Foot on the Gas"; Gaining Share of European-Style Lager
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 19
- Issue Date: 01/23/2026
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