Essential Water is workin' its alliance with golfer Jake Knapp in expansion of campaign dubbed "Change the Equation" that posits Nestle-owned alkaline water brand as difference maker for elite athlete. In footage shot both on the course and in the gym, Knapp makes aspirational declarations like "Strength...
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TIES: Essentia Water Aims to 'Change the Equation' for Golfer Knapp + Monster/Cosm, Celsius/Austin Martin Aramco
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 16
- Issue Date: 01/23/2026
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