BEV BYTES SURVEY: Total Bev Growth Decelerated in Q4; Retailers Expect Solid Growth in 2026

Total bev sales growth moderated to +0.4% in Q4 2025, reported Goldman Sachs based on its Beverage Bytes survey of respondents representing ~42K c-stores, or ~28% of channel. Retailers anticipate beverages to grow 3.3% for full yr 2026 (up from +2.4% in 2025), "supported by stronger expected traffic trends given...
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Publishing Info

  • Year: 2026
  • Volume: 23
  • Issue #: 16
  • Issue Date: 01/23/2026