AB acquired craft beer portfolio had its best yr in 5 yrs in 2025 scans. AB craft collectively grew $$ nearly 1% to $450 mil with volume down just 1% to 10.5 mil cases vs yr ago, per Circana multi-outlet + convenience data. That amounted to a 0.5-pt share gain...
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AB Acquired Craft $$ Up 1% in 2025 Circana MULC; +0.5 Share of Segment
Publishing Info
- Year: 2026
- Volume: 17
- Issue #: 7
- Issue Date: 01/26/2026
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