NA beer is still a growth segment but it's growing considerably less in Dry January to start 2026. Too early to say if this is a lasting change, but it's notable nevertheless. NA beer $$ sales up just 9% for 4 weeks thru Jan 17 in NIQ data. It still...
Read more...
SCAN DATA: NA Beer $$ Up Single Digits in NIQ for 4 Weeks; At 1.7 Share; 4 of Top 5 Brands Losing Share
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 19
- Issue Date: 01/28/2026
Newsletter
Beverage Business INSIGHTS