RTD Wine and Spirits Grew Nearly $1 Bil, 27% in 2025; 4 Brands Got 77% of Growth

Ready-to-drink (RTD) wine and spirits grew a combined $957 mil, 27% to $4.5 bil in 52-wk NIQ off-premise data thru Jan 3, 2026. A remarkable performance in a down industry, and one that appears to have legs, given the widespread health of many top brands in the segment. Tho largest...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 22
  • Issue Date: 01/28/2026