Most Beer Segments Up for 4 Wks in MULC; Imports, Superpremium, Seltzer, NA and Cider Gained Share

Amid beer's early-year spike in trends, most beer segments tracked by Circana are growing $$. That includes imports (+3.5%) and superpremium (+8.5%) posting the largest $$ gains for the last 4 wks thru Jan 18 in Circana multi-outlet + convenience data. Non-alc beer still up double digits, +14%, even as...
Read more...

Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 22
  • Issue Date: 01/28/2026