FIFCO USA is frequently referred to as Genesee in a long piece in the Rochester Beacon (local non-profit online journal), suggesting perhaps there's still a much stronger connection to the local brand than the corporate name. Brewery is a big facility in which FIFCO USA invested about $150 mil...
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Genny's "Strategy in a Sputtering Beer Market"; About 25% of FIFCO USA Biz is Contract Production
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 23
- Issue Date: 01/29/2026
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INSIGHTS Express