Fitness guru Jake Steinfeld's familiar mantra might be "Don't quit." But he and his biz partners are quittin' on Don't Quit brand name as they undertake sweeping pivot that's dropping brand's original PET-bottle protein shakes and changing name of new canned protein sodas from Don't Quit to SkyPop. As CEO...
Read more...
Plotting Move from Nutrition Ghetto to Fancier Modern Soda Nabe, Don't Quit Rebrands Its New Protein Soda as SkyPop; Revamp Eases Down Protein, Calories, Shelf Price
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 20
- Issue Date: 01/29/2026
Newsletter
Beverage Business INSIGHTS