PepsiCo is taking its revived blind taste test strategy to biggest ad stage with Super Bowl ad that "exposes a simple truth that Pepsi has proven time and time again: Pepsi wins on taste," per announcement today. Dubbed "The Choice," ad directed by New Zealand director Taika Waititi cheekily follows...
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ADS: Pepsi Pokes the Bear in Bowl Effort Reprising Blind Taste Test vs Coke
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 20
- Issue Date: 01/29/2026
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Beverage Business INSIGHTS