Is moderation trend heading in a newer direction as consumers start to gravitate toward low-ABV beer brands rather than going all the way to non-alcs? That's thesis that Danish giant Carlsberg is exploring in its home mkt as it targets "a new moderate mindset." "As moderation becomes a defining force...
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Carlsberg Pursues 'New Moderate Mindset' with Lower-Alcohol Portfolio in Home Mkt
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 20
- Issue Date: 01/29/2026
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Beverage Business INSIGHTS