Fast-expanding Latin-inflected energy drink El Jefe is ready to attack eastern half of US with recruitment of new-age sales & distribution vet Marty Jay Zirofsky, who's now reunited with his western-states colleague John Blair for at least fifth time in their careers. The duo have certainly had the knack over...
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Ready to Attack Eastern US, El Jefe Latin-Themed Energizer Recruits Old Hand Zirofsky, Reunited with Sales Partner Blair
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 21
- Issue Date: 01/30/2026
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Beverage Business INSIGHTS