The crossover beverage carousel continues. And while spiked sports drinks could become a hot segment to watch, Owl's Brew is among those looking to ride the tailwinds of "modern" soda sets with their own spiked offerings. So here comes Spiked Pop, positioned as "hard soda, done clean," a new...
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Owl's Brew Launching Spiked Pop "Clean" Soda Crossover; Sunsetting Boozy Tea FMBs to Make Way
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 25
- Issue Date: 02/02/2026
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INSIGHTS Express