Sometimes you can anticipate trends and pivot accordingly and it's still not enough to succeed in tuff bev biz. That seems to be one lesson from pending demise of 21-yr-old Dry soda brand, announced over weekend by founder Sharelle Klaus as she puts her full effort into a half-strength gin...
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21 Years In, Entrepreneur Klaus Calls It a Day on Dry Soda as She Tilts Toward Second Sip Low-Alc Gin Play; Cites Fierce Environment for Indie Producers
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 22
- Issue Date: 02/02/2026
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Beverage Business INSIGHTS