Lagunitas Core's Workin' Again but Recent Innovation Fallout and NAs Dragged Trend in 2025 Scans

Lagunitas sales dipped 5% by $$, nearly 7% by volume in 2025 NIQ off-prem channels. But combo of Lagunitas IPA ($$ down 3%) and Little Sumpin' (+10%) collectively grew last yr. They're back up to nearly 2/3 of Lagunitas sales including Lagunitas IPA over 40% of the mix and Little...
Read more...

Publishing Info

  • Year: 2026
  • Volume: 17
  • Issue #: 10
  • Issue Date: 02/02/2026