Hard Cider Volume Still Down Big Down from Peak in 2015; Premiumized Thruout; TTB Discrepancy Lately?

By the govt tracked all-channel numbers, hard cider volume's still down 25-30% vs pre-Covid levels in the US and down more than 40% from its peak in 2015, available TTB and US Dept of Commerce data shows. Recall, hard cider surged in the early 2010s from less than half a...
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Publishing Info

  • Year: 2026
  • Volume: 17
  • Issue #: 11
  • Issue Date: 02/04/2026