Reed's Inc founder Chris Reed, who exited that co but still operates the copacking plant he built for it in LA, is plotting a return to brand side via exclusive license of caffeine variant called Duera9 that he'll use in yet-unnamed energy drink. The ingredient, marketed by pharma vets operating...
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PEOPLE: Chris Reed Plots New Energy Drink Species via License of Duera9 Caffeine
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 30
- Issue Date: 02/11/2026
Newsletter
Beverage Business INSIGHTS

