Sunday's game was viewed by ~125 mil viewers, estimated Nielsen. That was down 2.2% from the record 127.7 mil who watched the Super Bowl in 2025. The game has averaged between 112-125 mil viewers over the past 5 yrs. Ads generated ~$800 mil in revenue for Comcast, "largely in line"...
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Super Bowl LX Viewed by 125 Mil; Second Largest Audience in 60-Year History
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 34
- Issue Date: 02/12/2026
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INSIGHTS Express

