It took a few years for the fast-growing coffee-alternative brand Mud/WTR to launch an actual coffee, a moderately caffeinated entry that debuted late last year (BBI, Dec 22). Now LA-based co has set a comprehensive campaign behind it called "Fix your fix" that takes form of weekly...
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ADS: 'Fix the Fix,' Commands Mock-PSA Campaign from Mud/WTR Heralding Its First Coffee Entry
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 31
- Issue Date: 02/12/2026
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Beverage Business INSIGHTS