Happiness beats law-breaking. That's the implicit message of brand name change that Illicit Elixirs has undertaken, pivoting this month to Happy Thoughts, packed in 12-oz sleeks that continue to depict cast of smiling faces rendered in style reminiscent of circus midway or Coney Island boardwalk. Pitched at inception as a...
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REBRANDS: Illicit Elixirs Pivots to Happy Thoughts Moniker Viewed as More in Synch with Mood Uplift Premise
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 31
- Issue Date: 02/12/2026
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Beverage Business INSIGHTS