Canned cocktails swallowed up even more of the spirits category in 2025. Grew over 17% by shipments to 85.6 mil 9L case equivalents, according to estimates reported by DISCUS last wk. Enough to grab another 3.5 share of spirits volume to 26.9. Passed vodka which dipped 2.2%, shed 0.9 share...
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RTDs Over 1/4 of Spirits Volume in 2025, Bigger than Vodka; Core Spirits Slip Low Singles, Wine STRs -9%
Publishing Info
- Year: 2026
- Volume: 57
- Issue #: 3
- Issue Date: 02/13/2026
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Beer Marketer's INSIGHTS