Global Heineken Odds & Ends: "No Reason" NAs Can't Be 10% of Beer; Heineken Silver Over 7.5 Mil Bbls

While Heineken 0.0 posted its 7th consecutive yr of depletions growth in the US, the brand grew just 0.2% globally in 2025, Heineken showed in its earnings presentation. That's in part due to inventory adjustments in Brazil, the largest market for the world's #1 NA beer brand. But outgoing ceo...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 36
  • Issue Date: 02/13/2026