After a strong first 4 weeks of the year, with $$ up 3.5% and even volume up 2%, trends got considerably softer in the last 2 weeks in Circana multi-outlet + convenience data. Volume down 4.5% in latest week thru Feb 8, Super Bowl Sunday, following a 6% drop the...
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Beer Biz Falling Back to Earth a Bit; Two Soft Weeks After Fast Start
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 37
- Issue Date: 02/17/2026
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INSIGHTS Express