The budding non-alc biz didn't quite hit 1% of beer, wine & spirits $$ in NIQ off-premise data in 2025, but it did pass the billion-$$ mark recently. Up 18.5% to $1.01 bil for 52 wks thru Jan 17, NIQ reported this wk, sitting just over 0.9 share of total...
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Billion $$ NA Adult Bev Category Still Morphing with Little Loyalty, Lots of New Buyers: NIQ Report
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 38
- Issue Date: 02/18/2026
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