Heineken won't be the sponsor of the men's UEFA's Champions League starting next yr, but it has teamed up with perennial contender Juventus to become the club's official beer partner, co announced in press release. The multi-yr partnership will see Heineken undertake a "program dedicated activations" inside the Turin-based club's...
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Heineken Becomes Official Beer Sponsor of Juventus Football Club
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 40
- Issue Date: 02/19/2026
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