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Molson Coors took wraps this week off new strategic plan called Horizon 2030 that "is about rewiring our business in a world of constant change . . . taking bold opportunities and reacting on that quickly" and "spending more time in the market where our consumers are and where our customers operate," per recently elevated CEO Rahul Goyal. He was speaking to Consumer Analysts Group of NY who were taking shelter from austere weather in Orlando, Fla, right after releasing Q4 results. Also participating was CFO Tracey Joubert. In this next phase, MC aims to: grow net sales revs and profit on "core power brands" Coors Light, Miller Lite and Coors Banquet plus Molson, Carling and Ozujsko; "drive profit on our value brands" led by Miller High Life and Keystone Light; "accelerate" above-premium beers led by Blue Moon, Madri and Peroni, and "scale" in beyond-beer with existing portfolio and a notable step-up in M&A. Rahul also wants to empower local decision making, "leaning into" its "distributor-facing organization." But "all of this has to be supported by being disciplined on our cost savings and having a clear dynamic approach to capital allocation" too.Step-Up in M&A Activity, with Focus on $200-350M Deals In this new phase, MC is expecting to step up M&A activity, seeking deals that would cost between $200-350 mil, funded entirely by cash from operations, targeting brands/cos that add 1-2% to MC's net sales revs annually and are "scalable," Tracey highlighted. This would be a clear increase from recent deals like Fever-Tree (~$88 mil for 8.5% stake), Zoa Energy ($53 mil to go from 40% to 51% stake) and Blue Run ($78 mil for 75% stake). Co took a $75 mil writedown on Blue Run last yr and Zoa hasn't panned out as cos woulda hoped. But Fever-Tree is "our biggest per hectoliter brand we have right now," and has big upside with the "trifecta working" across distrib network, retail network and own team "excited" to push this brand forward.US Premiumization Still Lagging; Beyond-Beer Strategy in 'Early Innings' Premiumization "is not going anywhere," Rahul assured, reminding that its Canadian and UK above-premium biz is "pretty strong" while US remains "underrepresented." On beer side, Rahul wants to "keep leaning into that" with Blue Moon, Peroni and Madri, noting that Blue Moon Belgian White is "still a work in progress," but Blue Moon non-alc "is growing 25%" and "probably the #2 non-alc craft brand in the country." On beyond-beer, "we're going to continue . . . on our total beverage journey," Rahul stated. It's already approaching 10% of MC's net revs, suggesting it's over $1 bil total in 2025. Topo Chico Hard, marketed in alliance with Coca-Cola, got a shoutout for "pivot" from purely hard seltzer to fuller-flavor and higher-ABV offerings. "We've changed the trajectory of this brand" with consecutive trend and share performance improvement thruout 2025, and growth in early 2026. (This article was taken from more detailed account in our sibling letter INSIGHTS Express earlier this afternoon.)

CAGNY: Molson Coors Moves On to Horizon 2030 Strategy That Includes Planned Stepup in M&A

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