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In just 1 yr, AB's Mich Ultra Zero rose all the way to the top of the pops in US non-alc beer. It's both the #1 brand and "fastest growing" non-alc beer brand in the country in Jan 2026 after becoming the #1 innovation across all beer (non-alc and alc alike) in 2025, AB announced and cco Kyle Norrington told Fox News Digital citing scans. It's been #1 for the last 12 wks thru Feb 8, he added, and AB now has 3 of the top 4 NA beer brands with Mich Ultra Zero #1, Bud Zero #3 and Busch NA #4. Heineken 0.0 Hangin' Onto #1 by $$ but Ultra On Its Tail; "This is Just the Beginning," Sez Kyle That's by volume, turns out, as Heineken 0.0 is still holding onto its #1 position by $$, and both Athletic Run Wild and Corona NA were ahead of Busch by $$. Mich Ultra Zero sold 196K cases and $6.2 mil in 4 wks thru Jan 25 in Circana multi-outlet + convenience channels, rising to 14 share of total NA beer volume, 12 share of $$. Impressively, it's also a top 50 beer brand by volume in scans, ahead of brands like Victoria, Yuengling Flight and Labatt Blue Light among others. Core Heineken 0.0 volume (excluding extensions) was flattish at 175K cases for period, but $$ rose 7% to $7.2 mil with higher avg price lapping big promo activity at 7-Eleven last yr. Heineken 0.0 is over $41/case while Mich Ultra Zero at $31.56/case in MULC data. So Heineken 0.0 has over 14 share of non-alc beer $$ and 12.5 share of volume. Either way, this is "an amazing achievement for our teams and partners and this is just the beginning for Michelob ULTRA Zero," Kyle declared.Athletic #1 Brand Fam at 23 Share of $$, 22 Share of Vol; Gaining Share w/ Avg Price/Case -5% Keep in mind, Athletic is still #1 non-alc brand fam ahead of Mich Ultra Zero and Heineken 0.0 fams, by both $$ and volume. In first 4 wks of 2026, Athletic had 23 share of NA $$, 22 share of volume in MULC to start the yr. Notably, it was back to gaining share of segment after losing a bit of ground in 2025 (with sales still up strong double digits). Volume share gains especially solid in early 2026, up 1 pt vs yr ago as Athletic's avg price/case dipped more than $2, 5% to $37.88.AB's NA Beer Portfolio Up to 32 Share of $$, 38.5 Share of Volume in Jan Scans AB remains the leading NA beer company as its portfolio is collectively gobbling up share, pretty much all thanks to Mich Ultra Zero (+9.4 of vol) plus its new lime extension (+0.81 share) and Elysian's new Easy Dust (+0.14). Its other brands continue to take a backward step amid Mich Ultra Zero's rise, especially Bud Zero down more than 8%, shedding 2-3 pts of NA beer share. Busch NA and Stella 0.0 each started the year up nearly 9% by volume, a notable improvement for Busch NA in particular, but they collectively shed 1 share pt of segment. O'Douls continues to decline double digits, off 25% and over 1 share pt. And other pre-existing craft and international NAs from Beck's, Golden Road and Karbach are down steeper yet off smaller bases. Net-net, AB non-alc beer portfolio grew 37% by $$, 35% by vol YTD thru Jan 25, gaining more than 4 share of segment to 32.3 of $$ and 38.5 of volume. They're over 1.5% of AB's overall beer/malt mix in scans.

Mich Ultra Zero Is #1 Non-Alc Brand by Vol in Scans; Heineken 0.0 Still #1 by $$, Athletic #1 Fam, AB #1 Co

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